Dream University™ is a highly successful personal development company out of Southern California. Their mostly female audience has immediately embraced this new look that was introduced in 2010. Breaking up the words Dream and University was initially heavily debated among the company leadership. Ultimately the idea was to juxtapose the feminine playfulness of the "Dream" font with the masculine elegance of the "University" font.

This uSpresso logo was a study for a coffee startup company in Europe. It was very well received but the artwork had to be altered when the owners decided to use a different name. Heavy emphasis was placed on longevity and credibility of the brand, as well as a hint of understatement and subtle luxury.